Technology

Solutions

Technology is a key enabler for organizations who are looking for solutions to improve their productivity, staff efficiency and enablement. Irrespective of the size of organization or nature of product or service, technology is at forefront. We understand that the importance of data doesn’t revolve around how much you have, but what you do with it. Our Technology solutions provides a 360-degree view of the business and specific project and enables real-time insight and intervention in retail environments. Outreach Marketing has developed in-house technology solutions keeping in view current best practices in market, ease of use (keeping in view background of user) and prospective client’s core needs.

Our Apps are based on latest platforms, dynamic in nature, hosted on web with excellent backend support.

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Outreach Trackings

Merchandising Tracking & Field Force Automation

Outreach Trackings (registered) is our state of the art merchandising / field force automation tool. Field merchandisers perform regular retail visits in a disciplined way following the journey plan for Day / week. This helps FMCG companies to stay competitive by making sure that their products are correctly displayed on shelves and also efficiently promoted and always in stock. Our App is great in managing, scheduling and monitoring field team activities in real time. Our customization application provides a multi-feature, cloud-based, global platform that reliably tracks and analyses activities to ensure better planning and execution of key performance metrics.

Some of The Key Features of Outreach Trackings are:

  • Time Attendance Module with Stamping
  • GPS Tracking
  • Outlet / Retailer Profiles
  • Journey Plans Formation
  • Key KPI Tracking
  • Tools of Trade / Merchandising Assets Tracking
  • Channel Tagging/ GIS Mapping
  • Reporting & Analytics ( Simple to Management Dashboards)
  • Plug & Play Insights

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Connexion

Direct Consumer Contact/ Brand Ambassador Programs

Connexion is our state of the art Shopper Engagement automation tool for managing, scheduling and monitoring Shopper Engagement activities in real time. Outreach Marketing has solid track record in designing, deploying teams, monitoring and managing BA programs at national level. The highlight of this being BA program of Pakistan Tobacco company ( PTC ) with about 1000 BAs for VFM brands and Premium brand which Outreach has done for 6 years. Besides this consumer interception and engagement programs done for Tapal Tea, Kraft foods (Lu biscuits) and Engro FrieslandCampina.

Our comprehensive IT App – Konnexion comes in handy with the BA teams. Its main features are:

  • Time Attendance Module with Stamping
  • GPS Tracking
  • Outlet / Retailer Profiles
  • Journey Plans Formation
  • Option of Brand message in both Audio/ Video formats
  • Voice recording
  • Channel Tagging/ GIS Mapping
  • Reporting & Analytics ( Simple to Management Dashboards)
  • Customizable