He executed number of successful 360 degree campaigns including internal and external campaigns, interactive and web content in addition to providing advertising and marketing ideas for both ATL, BTL and viral campaigns. Handled and executed mega communications projects in terms of Behavior Change Communication and Social Marketing.
Asad has successfully handled a number of top multinational and national clients including Pakistan Tobacco Company, Ufone, PTCL, NATIONAL TB CONTROL PROGRAM, MINISTRY OF POPULATION, MINISTRY OF EDUCATION, MINISTRY OF HEALTH, UNICEF, UN –HABITAT, UNDP, UNFPA, SAVE THE CHILDREN, PLAN PAKISTAN. ASKARI BANK, ASKARI LEASING AND PAKISTAN ARMY.
He is one of the leading person in BTL and Event Management. Successfully executed launch events of Pakistan Tobacco, Ufone, PTCL and Pakistan Army youme-e-shuhuda. Handled and executed Pakistan’s largest BTL activity of UNDP (Election Campaign) and National TB control program.